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Entertainment One Film, TV Unit Up for Sale – The Hollywood Reporter


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Toy giant Hasbro is set to put Entertainment One up for sale as it explores interest shown in the film and television production and distribution unit.

“Following our recent Investor Day where we unveiled our new branded entertainment strategy, Blueprint 2.0, we received interest from multiple parties for eOne’s film and TV business which, while valuable, is not critical. for our forward strategy. This interest informed our decision to explore a sale process,” Hasbro CEO Chris Cocks said in a statement Thursday.

Hasbro said that possibly ditching eOne would allow the company to focus on brand assets like Peppa Pig, Transformers Y Dungeons and Dragons as it seems to become a giant of digital games. The exploration of a sales process for eOne follows his CEO, Darren Throop, who leaves the Hasbro division at the end of 2022 when he fulfills his current employment contract.

Hasbro acquired eOne in 2019 as part of a $4 billion all-cash transaction. At the time, Hasbro sought eOne’s deal to turn the toymaker into a media competitor, as it combined the independent studio’s TV and film unit with its own.

The pandemic disrupted that media strategy with Hollywood production shutdowns and content delivery delays as the industry reopened. More recently, Hasbro, under newly installed CEO Cocks, has turned its attention to becoming a digital gaming powerhouse after fending off a proxy battle with an activist investor, Alta Fox Capital Management.

“As we execute Blueprint 2.0 with a focus on strategic investment in key franchise brands like D&D, Peppa Pig Y transformers, We plan to expand our entertainment offerings through scripted television, digital shorts and blockbuster movies. We look forward to delighting audiences of all ages as we focus on delivering truly market-leading Hasbro-IP-related entertainment,” Cocks added in his statement.

Hasbro has hired JP Morgan and Centerview Partners to help with the sale process. eOne has a film and television library of around 6,500 titles and a branded scripted film and television business that produces and finances content such as dungeons and dragons: honor among thieves, the king woman, yellow jackets Y The noob franchise.

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